Darwin Wore Internet Pants
Merlin Mann is an interesting dude. About a year ago, he posted a video blog with a humorous review of his 511 tactical pants. Since it’s initial posting, “Tactical Internet Pants” has been viewed over 13,000 times, and Google reports 3,600 web pages that mention the exact phrase “internet pants.”
Merlin’s audience is composed of mostly technology enthusiasts, and overnight the term “Internet Pants” became synonymous with Tactical Pants. It’s not hard to imagine why technophiles would be drawn to such a product – pockets galore for stashing gadgets, easy maintenance, and a technical look that passes for business casual. Still, it’s interesting how a single viral video can introduce a product to an entirely new market.
Climbing pants became tactical pants became internet pants. What kind of pants will they be next?
In: Information · Tagged with: clothing, history, tactical pants